Liga MX Gains US Attention As Playoffs Heat Up

Liga MX is trending in the U.S. as the Mexican soccer league's playoffs reach a critical stage, drawing heightened interest from American fans. The surge follows dramatic quarterfinal matches and rising viewership among the growing Hispanic population stateside.

On Saturday, América and Monterrey secured semifinal spots after tense penalty shootouts, amplifying excitement ahead of next week's clashes. Both clubs feature U.S. national team players like Alejandro Zendejas (América) and Brandon Vazquez (Monterrey), boosting stateside engagement.

ESPN reported a 22% year-over-year increase in U.S. Liga MX viewership this season, attributed to expanded streaming access and dual-national stars. The league now rivals MLS in Spanish-language TV ratings across major markets like Los Angeles and Houston.

Tourism officials in Mexico City and Monterrey note rising American visitor inquiries for semifinal matches on May 3-4. Visa data shows a 15% spike in cross-border card transactions at Liga MX host cities this month compared to 2025.

The trend reflects broader cultural shifts: 42% of young Hispanic Americans now prefer Liga MX over MLS according to Nielsen. Analysts credit the league's faster pace and historic rivalries, along with deeper family ties to Mexican clubs.

With the final set for May 11, search interest is expected to grow further. Univision will broadcast all remaining matches with English commentary on TUDN, catering to bilingual audiences.